Media and Digital Marketing Firms

• Country: Jordan
• Summary: Media and Digital Marketing Firms
• JOT Ref No: 64571831
• Deadline: 31 Mar 2022
• Financier: United States Agency for International Development (USAID)
• Purchaser Ownership: Government
• Tender Value: Refer Document
• Notice Type: Tender
• Document Ref. No.: RFP-JTAP-004
• Purchaser's Detail:
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• Description:
• Request for proposals are invited for Media and Digital Marketing Firms. Performance Period: April 7/ 2022 till April 6, 2023 - 160 Working days/Level of effort** RFP Issue Date: 20/3/2022 RFP Closing Date: 31/3/2022 RFP Closing Time: 4:00 PM - Local Time, Amman, Jordan Subject: Request for Proposal (RFP) No. RFP-JTAP-004- Consultancy Media and Digital marketing firms Performance Period: April 7/ 2022 till April 6, 2023 - 160 Working days/Level of effort** RFP Issue Date: 20/3/2022 RFP Closing Date: 31/3/2022 RFP Closing Time: 4:00 PM - Local Time, Amman, Jordan Reference: USAID Contract No. 72027821C00005 Enclosed is a Request for Proposals (RFP). Creative invites qualified firms and organizations to submit a best-price proposal for Jordan- Technical Assistance Project (TAP) funded under USAID Contract No. 72027821C00005. The issuance of a subcontract is subject to availability of funds, successful negotiation of the subcontract budget and terms, and receiving USAID-s Contracting Officer consent, if required. The Contract resulting from this award will be a Blanket Consultancy Agreement The requirements for this activity are described in the “Statement of Work” in Attachment I. Creative encourages your organization to indicate its interest in this procurement by submitting a proposal according to the instructions in Attachment II “Instructions to Offerors”. Proposals will be evaluated based on the “Evaluation Criteria” in Attachment III. Creative will make an award to the responsible Offeror submitting an offer which provides best value to the project: technical merit and price will be both considered. To be considered, Offerors should submit a complete proposal no later than the closing date and time indicated above. Offerors should ensure that the proposals are well-written in English, easy to read, follow the instructions provided and contain only requested information. Any questions should be submitted in writing and emailed to TapProcurement@crea-jtap.com no later than March 23, 2022. No questions will be entertained if they are received by means other than the specified email address, and any communications to alternate e-mail addresses will result in the disqualification of the bidder. The solicitation number (listed above) should be stated in the subject line. Answers will be compiled and distributed on March 27, 2022**.** Proposals must be comprised of one electronic copy of the Technical Proposal and one electronic copy of the Cost/Business proposal, sent in separate e-mails, and labeled with the above-stated subject, subproject number and title. Submissions shall be delivered to: Creative Procurement Department TapProcurement@crea-jtap.com Sincerely, Creative Procurement Department Attachments: Attachment I : Statement of Work Attachment IV: Proposal Cover Letter Attachment II : Instructions to Offerors Attachment V: Prime Contract Flow-Down Clauses Attachment III : Evaluation Criteria ATTACHMENT I: STATEMENT OF WORK Media consultancy firm ** Introduction** Creative Associates International is a dynamic and fast-growing professional service firm that specializes in international development in the areas of education, democratic transitions, and stabilization in post-conflict environments. Based in Washington, DC, the firm has a field presence in 30 plus countries worldwide with a strong and diverse portfolio that includes global contracts with the U.S. Agency for International Development (USAID) and other clients including the U.S. Department of State and the U.S. Department of Defense. The firm has earned a solid reputation among its clients and missions worldwide and is well-regarded by competitors and partners alike. Program Summary The Technical Assistance Program (TAP), funded by the U.S. Agency for International Development (USAID), is a five-year education and youth program that seeks to transform the organizational culture and improve the abilities within the Ministry of Education and the Ministry of Youth to ensure officials can implement desired reforms. Creative and its partners will provide technical assistance in the development, roll-out, and tracking of policies and procedures to incorporate international best practices for public education and youth programming. Among the many activities in the Jordan Technical Assistance Program, it will support curriculum development, promote inclusive learning techniques, improve the skills of teachers and school managers, and other tangible activities that ultimately support changing the organizational culture within the two ministries and relevant agencies. The program will further support Jordan-s outreach and behavioral change communications initiatives that are aimed at creating a culture of reading, the inclusion of vulnerable children, and increased youth engagement. 3. Purpose and overall objectives of the assignment TAP will support an education recovery intervention targeting Grades 4-11 to address educational loss and improve students learning. The program is conceptualized to support various types of learning including regular instruction during academic year, remedial learning, and learning enrichment activities. It has a multi-modular structure that revolves around the three main interlinked components: Curriculum, Instruction, and Assessment. The program will be brought into action through the MoE institutional structure, policies, and systems, assembling activity teams, and developing implementation plans and timelines. The intervention design will ensure gender integration and inclusion principles as a cross cutting theme. TAP is seeking a Media Firm for a one year period with the possibility of extension, expecting to start in April 2022 with an estimated total level of effort of 160 days. The overall objective of the consultancy is to: · Increase public awareness on efforts to improve student learning outcomes · Lead on the production of a media campaign focusing on Ministry of Education remedial efforts to improve student learning outcomes. The media campaign will be divided into 2 phases, where the first one will start immediately after signing the contract, while the second phase will start as soon as the results of the MOE diagnostic study are analyzed, to ensure the responsiveness and effectiveness of the media campaign. · Produce promotional materials suitable for different audiences (Field Directorates, Schools, parents, community members) Position Responsibilities: · The media firm will be responsible for developing creative materials that are simple and easy to adopt, maintain that are reflective of the MOE efforts and its counterparts. · The media firm will be required to lead on the media campaign on different media platforms to include outdoor billboards (buses, malls, bridges) in addition to designing and sponsoring different social media platforms (facebook, twitter, instagram), TV and radio ads · The media firm will maintain consistent communication with the Ministry of Education and TAP team to ensure all materials are approved and In line with expectations · The media firm will also be responsible on leading an influencer event aiming to launching the campaign slogan. Expected Outputs: · Design slogan and agree on the campaign theme. · Develop seven videos to include: o One video to promote the remedial program with around 45 seconds duration. o Six videos capturing success stories from different stakeholders (students, teachers, schools, directorates) highlighting the relevant intervention - one minute each. · Develop four radio ads - 45 seconds each. · Develop animated videos (ranging from 5 - 10 videos) · Design three designs for rollups and produce (10) of each design · Design and produce brochures, Size: A4, double and/or tri - folded, Four colors, double sided paper: 150 gsm / semi - glossy, Quantity: 500000 · Design and produce one backdrop · Design and sponsor social media (Facebook, twitter and Instagram) covers · Design and produce outdoor billboards (buses, malls, bridges) · Customize 43 Trophies for the Award · Conduct the influencers event ** Required Qualifications: § Registered firm in Jordan § The firm must have a minimum of 8-10 years of similar experience in marketing, e-marketing and advertising. Experience in education setup is an asset. § Working experience with international agencies, NGOs, and/or government experience, plus working with the ministry of education, is highly desirable. How to apply: Attachment II INSTRUCTIONS TO OFFERORS A. General Instructions These Instructions to Offerors will not form part of the offer or of the Contract. They are intended solely to aid Offerors in the preparation of their proposals. Read and follow these instructions carefully. The proposal and all corresponding documents related to the proposal must be written in the English language, unless otherwise explicitly allowed. Additionally, all proposals should be single-spaced with clear section headings, and be presented in the order specified in Attachment III - Evaluation Criteria. Proposals must include only the Offeror-s own work. No text should be copied from sources outside of your organization, unless those sources are adequately cited and credited. If Creative determines that any part of the proposal is plagiarized from outside sources, the Offeror will be automatically disqualified. Proposals and all cost and price figures must be presented in local currency. All prices should be gross of tax, but net of any customs duties. A firm fixed price purchase order will be issued to the successful offeror in local currency as per requirement of local Law. The Offeror must state in their Proposal the validity period of their offer. The minimum offer acceptance period for this RFP is 90 days after closing date of
• Documents:

 Tender Notice