Implementation of Outreach, Awareness-Raising, and Media Campaign on Social Security in Jordan

• Country: Jordan
• Summary: Implementation of Outreach, Awareness-Raising, and Media Campaign on Social Security in Jordan
• JOT Ref No: 90314772
• Deadline: 26 Oct 2023
• Financier: International Labour Organization
• Purchaser Ownership: Government
• Tender Value: Refer Document
• Notice Type: Tender
• Document Ref. No.: Media Campaign
• Purchaser's Detail:
  Login to see full purchaser details. Login to see full purchaser details. Login to see full purchaser details. Login to see full purchaser details. Login to see full purchaser details. Login to see full purchaser details. Login to see full purchaser details. Login to see full purchaser details. Login to see full purchaser details.

  Login to see details
• Description:
• INTRODUCTIONESTIDAMA Fund-extension of coverage and formalization is a multi-donor fund, including contributions from the Kingdom of the Netherlands, Norway and the United Kingdom Foreign Commonwealth and Development Office, aims to extend social security coverage to groups of vulnerable workers through a subsidized contribution model. The fund provides phased contribution subsidies and addresses incentive gaps for vulnerable informal workers, including refugees.ASSIGNMENT BACKGROUNDThis assignment will support more comprehensive protection systems, through improved communication, information, and awareness among Social Security current and potential members. It builds on work done between the International Labour Organization and the Social Security Corporation's Media Centre and other departments in phase I to enhance and strengthen interactive communications with existing and potential SSC target audience. In August 2023, ILO and SSC launched the second phase of registration in Estidama , announcing new benefits packages targeting employers, wage workers and self-employed workers.ASSIGNMENT OBJECTIVESThe overall objective of the assignment is to support the Social Security Corporation (SSC) and the International Labour Organization (ILO) to raise awareness of social security rights and benefits and inform the target group of social security registration and support provided through Estidama and support the registration of potential members. The campaign will focus onreaching out to the target groups using simplified and visual messages and different digital and mass media channels.SCOPE OF WORKThe firm is expected to support, develop, and execute a campaign targeting different groups of employers and workers, to promote registration in phase two. Working closely with ILO and SSC, the firm will also ensure a nationwide reach and a comprehensive and inclusive approach to the delivery of effective messages and information raise awareness on social security benefits and promote the registration of Estidama . It is anticipated that the firm will support the quantitative and qualitative evaluation of the digital media platforms to ensure the effectiveness of the campaign. The specific areas of work are: 1. Support to the content development Support the development multimedia content (script and storyboard) for animation videos, audio clips, stories, GIF, etc. 2. Production and management of the campaign Produce two short animation videos (each is a one to up to 2 minutes long). Based on the characters and storyboard developed by Estidama , the firm is expected to plan a creative conceptualization of the videos, including music and subtitles. Produce one audio clip (40 seconds) for awareness-raising among the target audience. Ensure validation of ILO during key milestones and phases of the implementation. Carry out regular meetings with ILO and SSC to review, provide updates and follow-up on the progress of the campaign. Develop, manage,and monitor a work plan and social media calendar to ensure the messages reach the target audience of up to one million users and have a broad engagement in different geographical locations. Provision for the evaluation and monitoring to evaluate the relevance and effectiveness in communicating thekey messages. The firm is expected to provide weekly progress on the social media engagement. 3. Media booking and buying: Planning and booking digital media advertisement for the duration of one month on the following channels: Facebook and Instagram Ads. Planning and booking mass media for one month on the following:FM radio stations (peak hours/morning shows, stations with wide national coverage such as Fann Fm, Hala FM, Husna Radio or Rotana Radio).METHODOLGYThe firm will work closely with the ILO and SSC to ensure the smooth and timely execution of the mutually agreed upon deliverables toexecute a multi-media campaign. The firm will familiarize itself with the international standards of social protection and the general framework of social security in Jordan, and the SSC's strategic priorities. ILO and SSC will provide guidance and input into the implementation of the general objectives and background on the target audience, messages and details of the overall framework of the outreach plans.The target group of this specific assignment includes Jordanians and non-Jordanian workers, including refugees and migrants working across different sectors. All content and visuals should be culturally sensitive and inclusive of all gender, ages, and backgrounds.The media campaign will focus on the following key objectives: Social security is a human right for every worker and their family members. Workers and employers receive direct benefits upon registration. Estidama offers coverage reward and social security contribution subsidies to Jordanian and non-Jordanian workers, employers and self-employed.The firm will meet with the ILO and SSC for a briefing meeting. The ILO shall provide the creative visual concept and key media messages of the project upon the awarding thecontract. The firm is expected to deliver a timeline of the assignment at end of week two of the onset of the assignment and present it to the ILO and SSC. Based on SSC visual identity and donors' requirements, the firm will ensure that the deliverables meet the needs and requirements of the project.The firm will also contribute to the evaluation of the campaign by providing a detailed report analyzing the reach, engagement, and insights of the campaign, supported by evidence of the distribution of the products on different media channels and platforms.TimeframeThe scope of work should be carried out from November 2023 to March 2024.DELIVERABLESDeliverable 1: Submission of final and approved videos and audio clip. By 5th December 2023Deliverable 2: Delivery of radio ads. By 7th February 2024Deliverable 3: Delivery of social media buying and final monitoring report. By 25th March 2024
• Documents:

 Tender Notice

TOR--Request-for-Proposals-Implementation-of-Media-Campaign-on-Social-Security-in-Jordan10.10.2023-003-.docx